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CIC Case study #5:
Club rewards
Curves wanted to provide incentives to members for reaching specific weight loss
goals or for referring friends for future memberships.
The “Workout Towel” with matching water bottle was given to club members reaching
a specified goal. The client saw a measured increase in sales. When the client switched
from one purple towel to three colored towels (Yellow, Turquoise and Red with a
Tone on Tone imprint), the sales increased, too.