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CIC Case study #4:
Publisher’s “Irish” book signing
A publishing company was looking for a unique way in which to communicate the formality
of an upcoming, private book signing featuring one of their most well known mystery
writers who also happens to be Irish and female.
Since the romance of Ireland is the inspiration behind the design of each Waterford
Writing Instrument, Waterford’s Cavendish fountain pen - named after Lady Cavendish,
one of the owners of Lismore Castle in Ireland - was included with the event's invitation.