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CIC Case study #3:
Hospital stars are born
A large metropolitan hospital had completely renovated and expanded their maternity
wing, and was looking for a going home gift for new mothers leaving the hospital.
The hospital wanted something memorable and lasting for the mother, yet have the
hospital name prominently displayed.
The constellation frame was presented to the mothers with the baby’s picture in
it - the idea "A Star is Born." The hospital loved the concept and began presenting
the frames soon after receiving their first shipment.