|
CIC Case study #2:
Financial strength during turbulent times
A major financial firm, active on many stock exchanges, was seeking a welcome gift
for new clients. A strong component of their marketing plan was the expertise in
which they performed in turbulent financial markets.
The MoMA Stock Market Paperweight was presented with a note, “You came to us because
you are tired of doing this.” Co-branding with the most popular museum in New York
enhanced their credibility and their exposure. The new clients appreciated the uniqueness
of the gift and the confidence the firm had in their ability to perform.