|
CIC Case study #1:
Bringing fans together with their team
An NHL hockey team needed a unique gift to give out to season ticket holders at
mid-season. Between mid-season and season-end, there would be a get together with
their families and the team's players.
A custom journal was developed that had a large rectangle cut out with a tip in of the team picture. Behind the team picture was a season schedule and, after that, a blank page that had the word 'Autographs' on top for the impending get together.